The pandemic has influenced business all around the globe. The Indian SMEs as well as micro enterprises, collectively known as MSME segment faced a harsh economic climate. The MSME section in India are a crucial part of the Indian economy. A sudden demand shock faced by the COVID pandemic and several supply shocks because of lockdowns across the globe have forced Indian MSMEs to reevaluate their approach to business in the future.

A good sign for the Indian MSME segment is that post lockdown suspension, the sector showed resilience, underscoring its significant part in the country's financial recovery. Rolling out of vaccines will only help boost the economy to achieve high growth rates. The SME portion in India will acquire strength from the solid balance in the economy followed by improvement in the overall business climate.

New opportunities in the form of a new digitized platform-based model can greatly help businesses manage the sudden change. During the Covid times, numerous organizations turned to the WFH/distant working model and adapting to a digitized approach to guarantee business coherence. As markets bounce back a digital approach will soon become norm. Businesses will greatly benefit from investing in long term digital driven strategies.

We at HBF Direct Ltd. have identified key areas of interest, where digitization is set to bring about huge differences and open various avenues and opportunities for entrepreneurs across the country. The most notable ones include:

1. Edutech

Education has always been at the forefront of the Indian spirit. Digitization of the sector is set to increase the outreach of education to remote villages in India. In the long run, it can help boost the quality of education by allowing for uniformity and unrestricted access to a curriculum despite the geographical location of children.

The industry received investments to the tune of 700 Million $ in 2018 alone. However, post-COVID, India is set to effectively break new ground with a massive 1 Billion$ investment projection for the year 2020-21. Most of the major players in the Indian market have experienced a surge in user volume and have experienced high growth rates. There is huge potential for investors and entrepreneurs to leverage this change for health profits.

2. Advanced Healthcare

The Covid times were set apart by an expansion in platforms specializing in telemedicine, health, wellbeing and way of life applications, health data analytics, and so on. Both new businesses and established pharma organizations are broadening their telemedicine and healthcare verticals to reach new clients. In the post COVID times, advanced ways of providing healthcare through a digitized platform will take priority. There is a huge selection of opportunities for all investors and entrepreneurs.

3. Online Retail

Ecommerce was thought to be supplementary to the traditional brick and mortar establishments. However, the pandemic has forced a major change in the mode of consumption for consumers across the globe. The lockdown has seen a huge number of new web clients joining the market to meet the increased demand for online and e-commerce-based business models. This has accordingly given a major push to the sector.

The grocery and food segment alone, esteemed at USD 1.2 billion, has seen a massive increase of 60-90% in sales since the start of the lockdown. Going ahead, the Indian retail industry is developing at a rapid rate and is set to reach, the USD 1 trillion stage soon. A sizable piece of retail sales is projected to occur through online channels. Online trade is not simply restricted to the big metropolitan cities and is growing enthusiastically in Tier 2 and 3 urban areas.

4. Content Streaming & Media

Like different pieces of the world, India is streaming like never before. India's OTT market alone is set to surpass 500 million subscribers by 2022 with a normal individual consuming 60-70 minutes of content consistently. As the gap between media, telecom, and IT is closing at an extraordinary speed, IT& telecom organizations are likewise zeroing in on creating media eco systems and offer worth added administrations which will additionally give a positive force to the business. Increased smartphone penetration and falling cost of data from mobile service providers is likely to help boost the industry further.

5. Fintech

The Indian fintech industry is valued at around USD 2.5 billion. The developing fintech space in India is receiving government backing, as it is accepted to be an urgent requirement to accomplish financial inclusion. Lending institutions like banks and financial organizations like venture capitalists are set to move towards a more tech-based model and provide their services through a digitized platform. There is a rapid increase in the volume of transactions online and is one of the direct results of the pandemic. Notably, online payments through various platforms have jumped by about 80%. Increased digitization and emergence of several start-ups in this field will help boost growth rates further. India is set to move most of its financial services including insurance, credit disbursal, wealth management etc. to an online platform and in the long run can help boost our economic efficiency.



The need to digitize has never been stronger. The pandemic has shifted most traditional forms of business to a much more automated and virtual medium. E-commerce and emergence of several digital ecosystems are rapidly growing, while creating massive opportunities for content creators, businesses, and start-ups alike.

At HBF Direct, we help both existing businesses achieve digitization as well as startups establish their presence in this market. Our expertise can greatly ease the transition towards a digitized platform as well as help you create long term sustainable business models that can adapt to a post-covid world. You can reach out to us via our Contact-Us Page.

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