Market Research

Market research is an organized effort to gather information about the target market and customers. It is a very important component of forming a business strategy.

Our market research services help businesses identify growth opportunities and build a competitive strategy based on deep understanding of the overall market and target customers. We use a robust market research strategy to ensure maximum coverage. Our sector experts and consultants excel at analyzing the underlying data and capturing the useful details out of it to generate custom market research data and actionable insights.

Our broad range of market research services include:

  • Questionnaire/ Survey Design
  • Web and Email Surveys
  • Data Collection
  • Market Sizing
  • Data Analysis
  • Visualization and Analysis
  • Reporting

If you are a startup or a small business or a mature business who wants to launch a new product line or even someone who wants to validate an idea, then contact us and we will provide you customized research based on your needs which will enable you to create your business strategy and take key decisions. Contact us for further discussion!

Types of Market Research we can help 

  1. Brand Research
  2. Campaign Effectiveness
  3. Competitor Research
  4. Consumer Research
  5. Customer Segmentation research
  6. Product Development
  7. Usability testing

How Market research can help your marketing strategy:

Market research will greatly assist the marketing campaign by providing key insights and knowledge to the company. It will help you gain a better understanding of your customers and rivals. Research will help you understand who is buying your product or service, who isn't, what motivates them, and whether they are loyal to your brand – all of which will lead to increased sales over time.

HBF Market Research

Similarly, knowing the broader market landscape will aid in the identification of new opportunities for your business. As the market evolves, it is critical to continue to study and understand ways to enhance the offering in response to changing customer preferences or Market dynamics.

Although several factors contributed to Nokia's dramatic fall from grace in the electronics industry, they ultimately failed to study and consider changing market trends. They were late to the market with new technologies, despite the fact that their rivals, consumer tastes, and technology were progressing at such a rapid pace. Others, such as Samsung, Sony, and Apple iPhone, entered the market and soon became some of the world's leading electronics brands.

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It goes without saying that market analysis is important when designing a marketing plan. It offers valuable insights into the company as well as the broader market. Market research will reveal how consumers and prospective customers see the business, as well as any holes in consumer perceptions. This is useful knowledge to provide when putting together a marketing campaign. When making critical business decisions, having strong consumer insight will help to reduce risks.

There are far too many advantages of doing successful market research to neglect it as part of a business plan.


Meet experts

Our business experts come from businesses of all shapes and sizes, but they share one thing in common - a commitment to promoting business and enabling others to do the same.

  • Bankers
  • Strategy Builders
  • Financial Consultant
  • Professionals
  • Auditors

We work with our clients to build the capabilities that enable organizations to achieve sustainable advantage.


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