types of media for advertising

There are three kinds of media: the internet, broadcast media, and printed media. In this post, you can read about all of the media types that fall under three major media categories.

A media is a way of communicating a message to its public, and it has been a part of human culture since the beginning of time. People used to exchange knowledge by drawings or writings back then. When time progressed, humans devised new ways to disseminate information to a large number of people. With the passing of time, media infrastructure has made the reach of different organisations smoother, and we no longer have to fly oceans away to learn about it.

1) Internet Media

Since more people rely on the internet to get their news instead of conventional newspapers, the internet has gradually changed the news media. People spend their time on traditional media websites. CBS, NBC, and CNN all have their own internet news sources such as weblogs. Online websites may include content in text, audio, and video formats, encompassing all forms of mass media.

The web allows users to select if they want to access news and navigate all various news streams in an immersive manner. These methods include podcasts, web portals, newsgroups, e-newsletters, and so on.

a) Social networks or website:

Social networks and websites offer a forum for users to connect and communicate with others who share similar interests and backgrounds. There are numerous social networks available, including Facebook, Snapchat, Twitter, LinkedIn, YouTube, Pinterest, Instagram, Tumblr, Reddit, Quora, and others. Each social networking platform has its own set of features. Facebook is the most popular social media network, with about 1.59 billion active users per month.

Because of their global presence, all of these media are user-friendly and commonly used by individuals and news organisations to reach their audiences. In these websites, you can hear about breaking news from around the world and track the official handles of major news broadcasting outlets. However, since there are no rules governing the content posted on these sites, news on these platforms can be deceptive.

b) Bookmarking sites:

Bookmarking platforms have an excellent forum for bookmarking any variety of websites and links that you access on a regular basis. People are also unaware of this kind of media. Pinterest, StumbleUpon, Dribble, Digg, Pocket, Slashdot Reddit, and Twitter are only a few of the pages that offer this service. These systems allow users to save and categorise their favourite websites.

Users will also socialise with their friends and families, as well as share their favourite web sites with them. Pinterest is a popular bookmarking website that was introduced in 2010 and now has over 70 million users. It offers a forum for people to evaluate what they want to access.

c) Social news :

This category of media is an online publication that publishes user-submitted news. Posts may be of any genre, including facts, social and political news, technology, satire, and debate. Slashdot, Reddit, Digg, and Fark are some of the most well-known examples of this kind of website. These websites use a separate protocol to disseminate information.

Administrators, for example, determine which stories to publish on Slashdot and Fark, as well as where, where, and in what order they will be written. Posts on blogs such as Reddit and Digg are classified based on their visibility and the amount of votes they have got.

d) Media sharing :

Websites that allow users to store and distribute multimedia files such as images, videos, and audios are known as media sharing sites. This form of media is freemium (free premium), which means that consumers can get a small amount of free storage space and more storage space after paying for a subscription. Users will also embed material such as videos and images on other websites and blogs using this form of media. This is accomplished by adding a tiny piece of HTML code into the web page, and that HTML code instructs the web page where to look for it. YouTube is a well-known video-sharing website.

e) Micro blogging :

Micro blogging is a subset of blogging. It is a hybrid between text messaging and blogging. Users can build and exchange short messages with other platform subscribers. Popular micro blogging sites include Twitter, Instagram, Tumblr, and Vine. Many people use this form of media for exchanging brief and instant messages. Any of these networks operates under its own set of rules and regulations. Twitter users can exchange posts up to 280 characters long. Users may also use Twitter cards to post videos, photos, article links, GIFS, and audio clips.

Tumblr is similar to Twitter, but it has less limitations than Twitter. This means that users can upload both long blogs and multimedia content. Instagram is a social media site where you can upload your photos. Instagram's account is essentially a photo diary of its members. Users will share pictures of their travels by posting them everywhere they go. Instagram does not permit users to post links to videos or posts from other sites. Instagram has recently gained popularity as a result of smartphones' high image efficiency. People take high-quality photos and post them with their social media fans.

f) Online forums :

An online forum is a place where people can engage in a conversation by commenting/messaging on a specific article. People with similar interests and skills share their knowledge on web forums or bulletin boards. Messages or remarks on these sites are typically lengthy and informative. An online community is the perfect place to get help and support.

A customer, for example, can find a solution to a technological issue by addressing it with others with technical backgrounds. An online forum can be a useful tool for improving communication among employees who are working on the same project. As a result, the user's teamwork and interaction will improve naturally. According to a Pew Research Center survey conducted in 2015, 15 percent of internet users engage or read messages in online forums.

g) Vlogging :

Vlogging is a hybrid between blogging and live streaming. Any content producers these days make videos while riding a motorcycle. Motovlogs are videos that are created while riding a motorcycle. Vlogs can be made online, and YouTube is a free forum for sharing them. There are other sites, such as a personal blog, where you can post your own vlogs. A high quality camera and video editing software are needed for creating a vlog. There are bloggers who make a lot of money solely from vlogs.

h) Podcast :

The term podcast was created by combining the words "pod" from the iPod and "cast" from the term broadcast. The word "Podcast" was created by Ben Hammersley in a 2004 Guardian Newspaper post. It is a collection of audios that are based on a certain theme or subject. In other words, a podcast is an on-demand radio programme.

A podcast can be listened to on a mobile phone or a device. Anyone can create a podcast to download and connect with the rest of the world.

2) Broadcasting

The term "broadcasting" refers to the distribution of audio, video, or written material to a large number of people. This industry focuses on delivering useful knowledge while also entertaining people. This form of media can be used to distribute stories in a variety of ways, including television, radio, magazines, websites, and books. In the following segment, you can read in depth about different broadcasting media.

a) Television :

Television is a tool for disseminating educational and entertainment material to the general public. There were only one or two stations that broadcasted all forms of programming in the early days of broadcasting. Telecast is the term used to describe the act of broadcasting content on television. That is a combination of the words "television" and "broadcast."

Drama, sports, news, movies, animation and cartoons, faith, and travel all have their own outlets. People can watch and learn by tuning in to their preferred networks. Many people have become celebrities as a result of their job entertaining people on tv. Television is an essential component of any home. Because of its public presence, television is one of the most common mediums for advertisement.

b) Radio broadcasting :

Radio broadcasting is a method of transmitting content to a large audience using radio waves. Radio is used to disseminate information, entertainment, and education. Radio is also commercialized as well. Because of the huge audience, people use radio to sell their services. When commuting to work or cooking at home, people listen to the radio. It is one of the oldest forms of entertainment.

Life FM, Z100, and 103.5 are a few popular radio stations that people listen to for entertainment. Radio jockeys, or RJs, are people who work in the radio industry. People with a calming voice, a sense of humour, and the ability to produce amusing material will work as radio jockeys and entertain people.

c) Movies :

A movie is a set of still photographs that are projected on a television. It is also known as a screenplay, a motion picture, a film, or a moving picture. This kind of media is available all over the world. Movies are the most effective means for spreading social consciousness and fostering a country's culture. Movies are an integral aspect of the entertainment industry and have always played an important role in societal well-being. Many individuals are working in the film industry.

Movie stars live a regal existence as a result of their popularity in the entertainment business. Animated films are now a significant feature of the animation business. Animation is a technique for making still images appear to move. The distinction between a movie and an animated movie is that in a movie, actual actors behave, while in an animated movie, computer-designed images are edited to look as a motion picture.

People can also stream an unlimited selection of movies and TV shows on channels such as Netflix, Amazon Prime, and iTunes by purchasing a subscription for a short time. Small scale or short films, in addition to commercial films, are common these days.

3) Print media :

a) Newspapers:

A newspaper is a daily publication that is printed and circulated. It includes news on politics, athletics, science and technology, as well as local, national, and foreign news, obituaries, birth announcements, and so on. In a newspaper, there is an entertainment column where news on movies, actors, and fashion is printed. Newspapers are mailed to homes and are widely accessible on newsstands.

A newspaper is a low-cost way to stay up to date on world events. Advertisers often place ads in newspapers about their businesses. Advertisers pay the publisher based on the size of the news and the place it may occupy in the publication.

b) Magazines

Magazines are published on a daily basis and cover a wide range of topics such as sports, fashion, food, finance, and lifestyle. Magazines are published on a weekly, monthly, quarterly, or annual basis. Advertisements support the publication of magazines. Many businesses use this form of media to market their goods and reach out to their clients. Advertising in magazines is costly, but it is an effective way to target a certain demographic.

People subscribe to magazines based on their desires. Some of the most popular and widely distributed magazines in the United States are Good Housekeeping, People's Magazine, and National Geographic. Magazines are also available in both paper and web formats.

c) Books :

Books are one of the oldest types of print media, serving as a means for correspondence and knowledge exchange with the general public. Books enable writers to disseminate their information about a certain subject or topic. Politics, writing, novels, philosophy, geography, biology, theology, spirituality, and many other topics will all be covered in books. They not only educate us but also amuse us. Books are the most effective means of passing on information from one generation to the next.

Because of the advent of electronic books, paper books are becoming obsolete. Amazon Kindle is the largest online website for purchasing and storing thousands of e-books.

d) Banners:

Banners are made of fabric or paper and are used to display company slogans, letters, or logos. Companies use banners to promote their goods and services. Banners are usually hung on prominent landmarks that are readily seen by the human eye. Furthermore, banners are built in such a way that they draw people walking by. Banners use both text and images to express their meaning.

e) Billboards:

Billboards are produced with the assistance of computers in order to draw people's interest. They are massive and have a set location. Billboard ads are very costly, and the cost is determined by the position of the billboard. The more prestigious the place, the higher the fee. Many businesses have large pictures of their celebrity brand ambassadors printed.

f) Brochures:

A brochure, also known as a pamphlet, is a type of booklet that includes information about the company's services, goods, contact information, address, and terms and conditions. Brochures are either sent to individuals or delivered by newspapers. Brochures are usually two to three folds and made of very bright glossy sheets with a very good presentation. The object of handing out brochures is to familiarise people with the brand so that it stays in their minds. Digital brochures are mailed and shared on the company's social media accounts.

g) Flyers:

This is the least expensive kind of advertisement. Large corporations do not use it, but small businesses use it to promote their products. Flyers should be crafted in such a manner that they catch people's eye while still clearly displaying the company's name and logo. Based on the kind of clients an agency wishes to draw, flyers may be circulated in schools, hospitals, or public buildings. A stack of flyers can be circulated in your neighbourhood to promote your brand on a small scale. Flyer advertising is an effective way to promote companies such as restaurants, hotels, bars, and clubs.

 

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